As we prepare for our New Location Preview Party on May 2, we’ve been incredibly intentional about the brands we’re choosing to feature.
One of those brands is Nala and Luca’s, a local Roselle-based company that is quietly raising the bar when it comes to dog treats.
At a time when many pet products are filled with preservatives, additives, and long ingredient lists, Nala and Luca’s takes a completely different approach. Their treats are built on a simple philosophy: less is more.
Their signature chicken jerky is made from just one ingredient, 100% USA chicken breast, slowly dehydrated in small batches to preserve both flavor and nutritional value.
No fillers. No artificial ingredients. No shortcuts.
Just clean, high-protein treats that dogs instinctively love.
This kind of simplicity isn’t just about ingredients. It’s about transparency. When you pick up one of their treats, you know exactly what you’re giving your dog. That clarity matters, especially for pet parents who are paying closer attention to nutrition, sensitivities, and overall wellness.
It’s also what makes this brand such a natural fit for Camp Ruff It.
We believe in thoughtful care. In creating an environment where dogs are not only safe and happy, but truly thriving. And that extends beyond play and enrichment. It includes what we feed them, what we reward them with, and what we introduce to their families.
Guests attending our Preview Party will receive Nala and Luca’s sample treats in our curated swag bags for the first 150 attendees.
It’s one of those brands that feels simple on the surface, but the more you understand it, the more you realize how intentional it really is.
And that’s exactly the kind of brand we want to stand behind.
